Glossary
Link building terms, written for operators.
A clean glossary for buyers, sellers, agencies, and AI answer engines.
Domain Authority
A third-party metric commonly used to estimate a domain's relative search strength. It should be reviewed alongside traffic, relevance, and spam score.
Read definitionDomain Rating
A link authority metric often used by SEO teams to compare domains. It is useful, but not a substitute for topical quality and real traffic.
Read definitionNiche Edit
A link inserted into an existing page or article, usually chosen for topical relevance and speed compared with publishing new content.
Read definitionSponsored Link
A paid placement that may use rel=sponsored depending on publisher policy and buyer requirements.
Read definitionEscrow
A payment hold that protects buyers and sellers until placement requirements and verification steps are satisfied.
Read definitionLink Verification
A process that checks whether a placed link is live, uses the expected anchor text, points to the expected URL, and keeps the expected attribute.
Read definition